Major Third was a showcase of UOW major works for music students in their third and final year of study. This event showcased a series of live musical performances, installations, compositions and recorded EPs. As the graphic designer, I was responsible for development a logo identity; advertising collateral such as print posters and flyers, as well as digital outreach on networks such as Facebook and Twitter; website assets; a program for live performances; signage to indicate whose installation or recording was being viewed; navigational signage; and safety signage. As this project was a part of the UOW brand, these materials also had to adhere to the UOW branding guidelines.

The name of the event ‘Major Third’ was a collaborative decision between myself, staff, and students being exhibited, to indicate the significance of this final showcase as the climax of the undergraduate degree, while playing with a common musical term to refer to a particular chord. The logo uses piano keys to clearly associate the event with music, working with a simple black and white colour scheme, placed on a splashed, blue, watercolour background. These elements became a consistent theme across promotional material, and signage. The information design of the poster employed the use of font size to create a hierarchy of information, while adhering to a similar layout to posters for other UOW showcases.

I managed the social network promotion with Emma Whitworth. Posts were made in the week leading up to the concert and included updates to ticket availability, information on upcoming acts and installations, navigational tips, and information about which nights live performances would appear on. These posts often used photography by Campbell Izzard.

The website served as a tribute to everyone in the graduating cohort, offering a short biography and description of their project showcased at Major Third, with links to their works online if available. This website was developed not only to promote the concert, but also to share with future music students as examples of what they could achieve at the University of Wollongong.

The individual signage to indicate whose installation or recording was being viewed was designed to be printed as an A4 sheet, and folded into a triangle structure and displayed in front of installations or computers hosting recorded EPs. These signs had the artist’s name and title of their project.

Finally navigational and safety signage were designed to direct the audience around the building to installation spaces, listening rooms, and the performance theatre.